The
Think Tank is an important Committee of the Marketors’ Company providing
research leadership and promoting discussion and debate between the Company,
its members, other livery companies, business leaders (especially Board members
and those operating in the City) and the wider marketing profession. Within the
Marketors Think Tank members represent a mix of academics, current client-side
practitioners (large, small, B2C, B2B, third sector) and marketing service
providers, including consultants.
In
addition to undertaking or promoting research projects and publishing the
results, the TT organises seminars on marketing topics for Marketors and wider audiences.
Current topics of interest include demonstrating quantitatively the
effectiveness of marketing in growing shareholder value, and effective
marketing in the financial and professional services sector.
A
distinguished and insightful panel comprising Professor Malcolm McDonald, Alan
MacKay, Laurie Wood and Glenn Granger had been skillfully assembled by Past
Master Venetia Howes, Chairman of the Think Tank, to discuss accountability as
a crucial long term issue for the profession of Marketing. With over 70 in attendance including Masters
of the Financial Services Group of Livery Companies it proved a lively evening
which I opened with a general welcome and introduction. Generous Sponsorship was received for the evening
from marketingQED for which the Company is most grateful.
This
was set up as the first of an annual event and there can surely be no more
important issue than using marketing successfully to generate profitable growth.
It is hoped all came away with added knowledge and inspiration to achieve
measurable shareholder value.
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