Wednesday, 21 April 2010
Marketing and business should be leaders in sustainability - Tony Juniper 13th April 2010
Tony Juniper, the environmental campaigner, who is standing as a Prospective Parliamentary Candidate for the Green Party in Cambridge, set a challenge to the Marketors at our Spring Lunch last week.
In brief he said that we could not expect Governments to provide leadership on climate change and other environmental issues; nor was it possible for individuals (despite their best personal efforts) to achieve the scale of change needed. But business had the potential to provide the leadership needed to migrate to an intrinsically lower-carbon economy. And as marketing professionals we should provide the inspiration for such leadership.
Tony's speech was clear, straightforward and passionate - and a call to action for Marketors. (He also refrained from making party political points, which was noted by several of the people who wrote to me after the lunch.) Brilliant!